Privacy Policy

Last Updated: October 13, 2025

The Plant-Based School (“we,” “us,” or “our”) operates the website https://theplantbasedschool.com/ (“Site”).
We respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, in compliance with applicable laws including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Please read this policy carefully. By using our Site, you consent to the practices described herein.

1. Data Controller

Lanta Media SRL
Via S. Stefano 3
06059 Todi (PG), Italy
VAT: IT03907920544
📧 team@theplantbasedschool.com

The Data Controller responsible for this website is Lanta Media SRL.

2. Information We Collect

We may collect the following categories of information:

  • Personal Data: Name, email address, and other identifiers voluntarily provided when subscribing to our newsletter, creating an account, or commenting.
  • Technical Data: IP address, browser type, device information, operating system, referring URLs, and browsing activity via cookies and analytics tools.
  • Usage Data: Information about your interactions with the Site, such as pages visited, links clicked, and time spent on pages.
  • Marketing and Communication Data: Preferences in receiving communications and marketing from us and our partners.

We do not intentionally collect or process any special categories of personal data (such as race, religion, or health information).

3. How We Collect Information

We collect information through:

  • Forms you fill out (e.g., newsletter signup, comment section, or user registration via Slickstream).
  • Cookies, analytics, and advertising technologies.
  • Third-party services such as:
    • Google Analytics and Google Ads
    • Facebook Pixel
    • Pinterest
    • ConvertKit and Ghost Foundation Ltd (for email subscriptions)
    • Raptive (CMI Marketing, Inc.) for advertising
    • Amazon Associates affiliate program

4. How We Use Your Information

We use collected information to:

  • Operate and maintain the Site
  • Personalize user experience and improve performance
  • Send newsletters and marketing communications
  • Display relevant advertisements
  • Respond to comments and inquiries
  • Comply with legal obligations

We process personal data based on one or more of the following legal bases:

  • Your consent (e.g., newsletter subscriptions)
  • Performance of a contract (e.g., providing services you requested)
  • Compliance with legal obligations
  • Our legitimate interests in operating and improving this website

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies (pixels, tags, scripts) to enhance your browsing experience.

Types of Cookies We Use

  • Essential Cookies: Required for site functionality (e.g., user login).
  • Performance and Analytics Cookies: Measure traffic and analyze site usage (Google Analytics).
  • Advertising Cookies: Deliver targeted ads and measure effectiveness (Raptive, Google Ads, Facebook Pixel, Pinterest).
  • Affiliate Cookies: Track referrals for Amazon affiliate links.

Your Choices

  • You can control or delete cookies via your browser settings.
  • EU and UK visitors can manage consent via the cookie banner or Raptive’s opt-out tool.
  • To opt out of Google Analytics tracking, you may install the Google Analytics Opt-out Browser Add-on.

For more details about cookies, visit www.allaboutcookies.org.

6. Advertising

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement

We participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn fees by linking to Amazon.com and affiliated sites.
Affiliate links on this Site may track your interactions for commission purposes.

8. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: For hosting, analytics, email delivery, and advertising.
  • Legal Authorities: If required by law or to protect our legal rights.
  • Advertising Partners: Including Raptive and Google, for ad placement and measurement.

We do not sell personal data for monetary gain, but some data sharing may qualify as a “sale” or “sharing” under the CCPA/CPRA.

9. Your Rights

Under the GDPR (EU and UK Residents)

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, contact us at team@theplantbasedschool.com.

Under the CCPA/CPRA (California Residents)

You have the right to:

  • Know what personal data we collect, use, and disclose
  • Request deletion of your data
  • Opt out of the sale or sharing of personal data
  • Correct inaccurate information
  • Limit use of sensitive personal information

To exercise these rights or opt out, email team@theplantbasedschool.com or use Raptive’s opt-out link above.

We honor Global Privacy Control (GPC) signals for California residents.

10. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

11. International Data Transfers

If you access our Site from outside the United States, please note that your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your jurisdiction.
We ensure adequate safeguards consistent with GDPR requirements.

12. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, or disclosure.

13. Children’s Privacy

Our Site is not directed at children under 16.
We do not knowingly collect personal data from children.
If you believe we have inadvertently collected data from a minor, please contact us for deletion.

14. Changes to This Policy

We may update this Privacy Policy periodically.
The updated version will be posted on this page with a revised “Last Updated” date.

15. Governing Law

This Privacy Policy and any related disputes are governed by the laws of Italy, and any matters arising shall fall under the jurisdiction of the courts of Perugia, Italy.

16. Contact Information

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us:

📧 team@theplantbasedschool.com
🏢 Lanta Media SRL
Via S. Stefano 3
06059 Todi (PG), Italy